Mattel unveiled a Barbie to commemorate Queen Elizabeth II’s 96th birthday — and it sold out Friday.

The $75 doll was released Wednesday but not introduced until the monarch’s birthday. Even though the organization experienced a shopping for restrict of 3 for every customer, it has bought out online.

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“Barbie celebrates the longest ruling monarch in British history, Her Majesty Queen Elizabeth II,” its item description reads. “Achieving 70 yrs of support, Queen Elizabeth II results in being the initially British monarch to rejoice a Platinum Jubilee. This collectible doll wears an exquisite ivory gown and blue riband adorned with decorations of buy. A amazing crown and matching equipment finish her regal ensemble.”

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Even her packaging was developed to replicate Buckingham Palace’s throne home for all those “who may possibly want to hold the doll in her box to preserve its collectible benefit,” according to the push release.